Luxury shouldn't need
an import license.

AURUM began in a small Clifton workshop with one observation: Pakistanis who wanted a beautiful watch had two choices — pay triple for an imported brand, or gamble on a replica that dies in three months. We believed a third option was possible.

Today, every AURUM watch is designed in Karachi and assembled with Japanese Miyota-grade movements, 316L stainless steel cases and sapphire-coated glass — then regulated and inspected by hand before it ships. By selling directly to you online, we skip the importer, the distributor and the mall markup. That's why a Rs. 19,000 AURUM wears like a Rs. 60,000 import.

We deliver to over 100 cities with Cash on Delivery, back every piece with a 1-year movement warranty, and answer every WhatsApp message ourselves. When you buy an AURUM, you're buying from neighbours — not a faceless marketplace.